ASHIGARI TOWNSHIP
∞ ff - 720ml
This captivating sake showcases the wild power of Omachi rice, offering complex umami and a rich flavor balanced by a sharp finish.
Yeast Used: Hydrangea Blossom Yeast
Ingredients: Rice (Japan), Rice Koji (Japan), Sake
Grade: Junmai
Alcohol Content: 17% ABV
Polishing Ratio: Koji rice: 50%, Kakemai: 50%
$188.00
$288.00 35% OFFAshigari-go "Mugen ff" - Infinity Fortissimo
What is the most delicious sake we can possibly create? This single question was the starting point for "Mugen ff," a sake that seeks to break boundaries and achieve an infinite potential for flavor. The "ff" represents fortissimo—a musical direction to perform with maximum strength and passion. This is our brewery's fortissimo expression, a powerful and endlessly captivating sake.
A Symphony of Flavor
To achieve this peak performance, we selected two of the finest sake rice varieties: Yamada Nishiki, the "King of Sake Rice," and the character-rich Omachi. By brewing them together, we've composed a complex harmony of taste. "Mugen ff" opens with a powerful and juicy wave of umami that expands across the palate, layered with a sophisticated, elegant sweetness. It is a bold and impactful experience, yet it is held in perfect balance by a sharp, beautifully crisp finish (kire).
An Endless Loop of Enjoyment
The true magic of "Mugen ff" lies in its lingering aftertaste (yoin). The rich flavors don't simply disappear; they resonate, making you crave the next sip to experience the wave of flavor all over again. It's an infinite loop of profound taste designed for special moments of celebration or deep, personal indulgence.
| Yeast Used | Hydrangea Blossom Yeast |
|---|---|
| Ingredients | Rice (Japan), Rice Koji (Japan), Sake |
| Grade | Junmai |
| Alcohol Content | 17% ABV |
| Polishing Ratio | Koji rice: 50%, Kakemai: 50% |
International Wine Challenge - 2025 - Ordinary Sake Category - Bronze
Date Awarded: May 20, 2025
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Welcome to Popular Mi, where we bridge cultures and connect you with the finest products especially from Japan. Our passion for discovery and ethical sourcing has led us to an extraordinary partnership with one of Japan's most distinguished sake breweries, Seto Shuzo.
This is a collaboration of craftsmanship, heritage, and the art of fine sake. We are proud to be the exclusive partner for Seto Shuzo, bringing their award-winning creations from the heart of Japan directly to your table. It goes beyond collecting accolades, to ensure the sake remains innovative and to champion its place on the world stage.
Meet Our Sake
Award-Winning Sake Crafted for The Finest Palates.
❝Loud in presence.
Elegant in experience.
Sophisticated in taste.❞
❝Loud in presence. Elegant in experience. Sophisticated in taste.❞
Setoichi Omachi - 720ml
An award-winning Junmai Daiginjo crafted from 100% Omachi rice, offering an elegant balance of rich umami and delicate aromas of melon and peach with a refined finish.
∞ ff - 720ml
This captivating sake showcases the wild power of Omachi rice, offering complex umami and a rich flavor balanced by a sharp finish.
Kaze no Michi (Wind) - 720ml
A refreshing sake brewed with unique hydrangea flower yeast, its clean taste is inspired by wind sweeping across green rice fields.
Tsuki no Uta (Moon) - 720ml
A pure and clear-tasting sake using hydrangea flower yeast, crafted to capture the serene beauty of a moonlit night.
Haru Baru - 720ml
A light-bodied and classic sake with a deep, clean flavor that evokes the sweet nostalgia of a distant summer.
Kaze Ga Fuitara - 720ml
A rich, full-bodied sake brewed for early winter, offering deep flavor with a surprisingly clean and light finish.
You can get our sake now at our shop
Click HereSeto Shuzo Sake Brewery History
Our Past, Present, and Future
1865: Founding
Seto Shuzo was founded in the first year of the Keio era (1865). We are a sake brewery located in the town of Kaisei in Kanagawa Prefecture. The Ashigara Plain, where Kaisei is located, was well-suited for rice cultivation due to its flat land and abundant water sources, and in the past, the area was almost entirely covered by rice paddies.
The specific area where Seto Shuzo is located was particularly known for its sake rice production and was even called "Sakada Village" (Rice Paddy Village). Seto Shuzo prospered with popular brands like its signature "Sakadanishiki." At its peak, the brewery produced 600 koku (approximately 100,000 liters) of sake. However, in 1980, the brewery had to cease its own brewing operations due to difficulties in securing a Toji (master brewer) and other kurabito (brewery workers).
2018: Relaunch
With a desire to convey the charm of Kaisei, a town with pure and delicious water, and to revitalize the town through the brewery, we decided to resume brewing. This marked a fresh start from scratch, a full 38 years after brewing had been suspended. The old brewery was dismantled, and a new one was built. We also had a wonderful encounter with an exceptional Toji.
When it came to the crucial task of deciding what kind of sake to make, we established three core principles: [Tradition, Innovation, and the Spirit of Kaisei]. For a small brewery, we offer a diverse range of brands. We hope that you will enjoy the experience of choosing which one to drink, as part of the pleasure of Japanese sake.
The Three Pillars of Seto Shuzo
A Sake for Every Palate
Seto Shuzo's mastery is expressed through its three signature labels, each telling a different story:
Sakata-Nishiki
A Taste of Heritage
A revival of our historic brand, brewed with local Ashigara rice and native yeast from our original cellar. As a symbol of tradition, its robust character is the perfect companion for your meal.
Setoichi
The Art of Innovation
An innovative series exploring the future of sake. Each small-batch creation uses unique yeasts and techniques, designed to be paired perfectly with a specific mood, dish, or occasion.
Ashigarigo
The Soul of a Landscape
A taste of our hometown, brewed with unique yeast from the local hydrangea flower. This sake captures the essence of the Kaisei landscape with its crisp flavour and refreshing, wine-like acidity.
Contact Us
For orders and inquiries, please contact us.
Singapore Office
Website:
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WhatsApp:
Address:
8 Marina Boulevard #11-00,
Marina Bay Financial Centre,
Singapore 018981
Japan Office
Address:
Urban Forum 6F-26, 4-8
Shiba-shinmachi,
Kawaguchi, Saitama,
Japan 333-0851