ASHIGARI TOWNSHIP
∞ ff
Sake that deepens the 'Jōjō-zukuri' method using hydrangea blossom yeast, bringing out a sweet and complex flavor to its fullest extent.
Yeast Used: Hydrangea Blossom Yeast
Ingredients: Rice (Japan), Rice Koji (Japan), Sake
Grade: Junmai
Alcohol Content: 17% ABV
Polishing Ratio: Koji Rice: 50%, Kake Rice: 50%
Volume: 720ml
Type: Type: Jojo-shikomi
Please contact us for price.
Ashigarigo "Zerogo ∞ ff" - Fortissimo
An Ultimate Expression of Flavor. This sake, "ff" (Fortissimo), represents a profound evolution of the "Ashigarigo" series from Seto Sake Brewery. Born from a spirit of continuous challenge, "Zerogo ∞" (No. 0 Infinity) was created to draw out the maximum potential of hydrangea flower yeast, endlessly pursuing the ultimate form. This foundation has been refined to produce a beautifully complex and sweet taste pushed to its absolute limit.
Inspired by the rich seasonal scenery of Kaisei Town—with its panoramic countryside and views of the Hakone mountain range—this sake is brewed with yeast extracted from the town’s symbolic hydrangea flower. The result is a taste that has captured the attention of top chefs worldwide, with many remarking it’s the most delicious sake they have ever tasted.
Tasting Notes
Experience a sweet and refreshingly cool aroma that leads to a remarkably soft and juicy first sip. The palate unfolds with a burst of concentrated, grape-like fruitiness and a lush sweetness. This is perfectly balanced by a crisp, cool acidity reminiscent of a fine white wine. A faint, pleasant bitterness provides an elegant accent, creating a harmonious and plump flavor that leaves a gracefully lingering impression.
The Craft: "Jōjō-shikomi" Brewing
"ff" is crafted using an innovative method named "Jōjō-shikomi" (乗醸仕込み), or “Layered Brewing.” Similar to the “Kijoshu” method, sake is used in place of water during the brewing process. However, the goal is not the aged thickness typical of Kijoshu, but rather to express the vibrant, fresh, and fruity characteristics of the unique hydrangea yeast. This technique layers the personality of the sake to create a new, expressive masterpiece.
| Yeast Used | Hydrangea Blossom Yeast |
|---|---|
| Ingredients | Rice (Japan), Rice Koji (Japan), Sake |
| Grade | Junmai |
| Alcohol Content | 17% ABV |
| Polishing Ratio | Koji Rice: 50%, Kake Rice: 50% |
| Volume | 720ml |
| Type | Type: Jojo-shikomi |
Welcome to Popular Mi, where we bridge cultures and connect you with the finest products from Asia. Our passion for discovery and ethical sourcing has led us to an extraordinary partnership with one of Japan's most celebrated sake breweries, Seto Shuzo.
This is a collaboration of craftsmanship, heritage, and the art of fine sake. We are proud to be the exclusive distributor for Seto Shuzo, bringing their award-winning creations from the heart of Japan directly to your table. It goes beyond collecting accolades, to ensure the sake remains innovative and to champion its place on the world stage.
Meet Our Sake
Award-Winning Sake Crafted for The Finest Palates.
❝Loud in presence.
Elegant in experience.
Sophisticated in taste.❞
❝Loud in presence. Elegant in experience. Sophisticated in taste.❞
Setoichi Omachi
A Junmai Daiginjo that brings out the unique character of Omachi rice to the fullest. A multifaceted, well-balanced, and profound sake.
∞ ff
Sake that deepens the 'Jōjō-zukuri' method using hydrangea blossom yeast, bringing out a sweet and complex flavor to its fullest extent.
Kaze no Michi
A refreshing sake brewed with unique hydrangea flower yeast, its clean taste is inspired by wind sweeping across green rice fields.
Tsuki no Uta
A pure and clear-tasting sake using hydrangea flower yeast, crafted to capture the serene beauty of a moonlit night.
Haru Baru
A light-bodied and classic sake with a deep, clean flavor that evokes the sweet nostalgia of a distant summer.
Kaze Ga Fuitara
A rich, full-bodied sake brewed for early winter, offering deep flavor with a surprisingly clean and light finish.
You can get our sake now at our shop
Click HereSeto Shuzo Sake Brewery History
Our Past, Present, and Future
1865: Founding
Seto Shuzo was founded in the first year of the Keio era (1865). We are a sake brewery located in the town of Kaisei in Kanagawa Prefecture. The Ashigara Plain, where Kaisei is located, was well-suited for rice cultivation due to its flat land and abundant water sources, and in the past, the area was almost entirely covered by rice paddies.
The specific area where Seto Shuzo is located was particularly known for its sake rice production and was even called "Sakada Village" (Rice Paddy Village). Seto Shuzo prospered with popular brands like its signature "Sakadanishiki." At its peak, the brewery produced 600 koku (approximately 100,000 liters) of sake. However, in 1980, the brewery had to cease its own brewing operations due to difficulties in securing a Toji (master brewer) and other kurabito (brewery workers).
2018: Relaunch
With a desire to convey the charm of Kaisei, a town with pure and delicious water, and to revitalize the town through the brewery, we decided to resume brewing. This marked a fresh start from scratch, a full 38 years after brewing had been suspended. The old brewery was dismantled, and a new one was built. We also had a wonderful encounter with an exceptional Toji.
When it came to the crucial task of deciding what kind of sake to make, we established three core principles: [Tradition, Innovation, and the Spirit of Kaisei]. For a small brewery, we offer a diverse range of brands. We hope that you will enjoy the experience of choosing which one to drink, as part of the pleasure of Japanese sake.
The Three Pillars of Seto Shuzo
A Sake for Every Palate
Seto Shuzo's mastery is expressed through its three signature labels, each telling a different story:
Sakata-Nishiki
A Taste of Heritage
A revival of our historic brand, brewed with local Ashigara rice and native yeast from our original cellar. As a symbol of tradition, its robust character is the perfect companion for your meal.
Setoichi
The Art of Innovation
An innovative series exploring the future of sake. Each small-batch creation uses unique yeasts and techniques, designed to be paired perfectly with a specific mood, dish, or occasion.
Ashigarigo
The Soul of a Landscape
A taste of our hometown, brewed with unique yeast from the local hydrangea flower. This sake captures the essence of the Kaisei landscape with its crisp flavor and refreshing, wine-like acidity.
Contact Us
For orders and inquiries, please contact us.
Singapore Office
Phone:
Website:
Instagram:
Address:
8 Marina Boulevard #11-00,
Marina Bay Financial Center,
Singapore 018981
Japan Office
Address:
Urban Forum 6F-26, 4-8
Shiba-shinmachi,
Kawaguchi, Saitama,
Japan 333-0851